Do you Show Up when Clients ask
AI for a Lawyer?
WAV Institute Measures how ChatGPT, Gemini, and Perplexity Identify, Verify, and Surface Attorneys and Shows You Exactly What to Improve
Across Four State Studies and Over 1,400 Attorneys, the Answer is Usually No
When a Potential Client Asks AI Who to Hire - Will your Name Come Up?
Prospective clients are increasingly using AI to research attorneys, compare options, and decide who to contact. The question is no longer simply whether your website ranks.
The question is:
When someone asks AI for an attorney like you, does the system understand who you are, what you do, where you practice, and why you should be considered?
WAVI answers that question through evidence-based AI visibility assessments built specifically for attorneys and law firms.
AI Can't Recommend What It Can't Clearly Understand
A strong legal career does not automatically translate into strong AI visibility.
AI systems rely on a web of signals: attorney bios, legal directories, structured data, reviews, credentials,
authored content, local information, entity consistency, and third-party corroboration.
When those signals are incomplete, inconsistent, outdated, or difficult for AI systems to connect,
highly qualified attorneys can become difficult to identify or recommend.
That is the problem WAVI measures.
We do not sell rankings.
We measure how AI sees you, identify where visibility is breaking down,
and give you a prioritized roadmap for strengthening the signals you control.
The Research Behind It
Our work is built on state-by-state empirical research examining how attorneys are identified, verified, and surfaced across leading AI systems.
WAVI has completed attorney visibility studies in:
Colorado Texas Florida
New York California in Progress
Our California study is now expanding the research with equal male and female attorney groups evaluated across ChatGPT, Gemini, and Perplexity. Across these studies, WAVI evaluates the digital, technical, authority, local, entity, and knowledge signals that shape AI visibility.
What our research has consistently shown:
Strong credentials alone are not enough.
Strong websites alone are not enough.
And being visible in one AI system does not guarantee visibility in another.
That is why WAVI measures multiple platforms independently.
WAV Institute is a research institute, not a marketing agency. We've measured over 1,400 women attorneys across four completed state studies, with a fifth in active data collection, scoring each across ChatGPT, Gemini, and Perplexity on our /112 AI Visibility Framework, alongside technical schema and citation-source analysis. The pattern holds across every state: most women attorneys fall below the visibility line, and the reasons are structural, not personal.
WAV Institute is a Research Institute, not a marketing agency.
This isn't Opinion. It's Measurement.
Same framework used in our Colorado and Texas state reports | WAVI is an accredited CLE Sponsor (TX No. A18496) | Woman-owned Business
Choose the Assessment That Fits
Your Practice
Individual AI Visibility Assessment
Your Assessment Includes:
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Three-platform AI visibility assessment
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WAVI visibility score
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Key strengths and weaknesses
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Cross-platform comparison
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Priority visibility gaps
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Platform-specific recommendations
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Action roadmap
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Findings review call
For Solo Attorneys and Small Firms
Understand how the major AI platforms see you today, where your visibility is strongest, and where important signals are missing.
Investment: $795
Your assessment is benchmarked against every state in our research library. As of today, that's Colorado, Texas, Florida, and New York, with California publishing soon. Founding-rate pricing is available through the completion of the California study.
For Law Firms
WAVI AI Visibility Assessment & Strategic Roadmap
Includes:
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Three-platform assessment
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WAVI 112-point framework
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Executive visibility profile
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Detailed evidence-based findings
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Cross-platform analysis
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AI Discovery Test
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Benchmark context where supported
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Competitive visibility analysis
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ChatGPT-specific roadmap
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Gemini-specific roadmap
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Perplexity-specific roadmap
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90-day implementation plan
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Implementation tracker
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60-minute strategy session
Investment: $950 per attorney
(4-10 attorneys)
For Law Firms, Marketing Directors, and Practice Groups
A deeper strategic engagement designed for firms that need attorney-level intelligence, implementation priorities, and a clear roadmap for improving visibility across AI systems.
Investment: $1,250 per attorney
(1-3 attorneys)
Custom Quote
(11+ attorneys)
Your assessment is benchmarked against every state in our research library. As of today, that's Colorado, Texas, Florida, and New York, with California publishing soon. Founding-rate pricing is available through the completion of the California study.
What We Measure
AI Visibility is not ONE Signal
WAVI evaluates the interconnected factors that determine whether an attorney can be reliably identified, understood, and surfaced by AI systems.
Digital Foundation
Can AI systems access and understand the attorney’s primary digital presence?
We evaluate attorney biography pages, crawlability, practice-area clarity, structured data, and the relationship between the attorney and the firm.
Local Presence & Reputation
Do trusted local and legal sources confirm who the attorney is and where they practice?
We evaluate Google Business Profile signals, reviews, directories, licensing sources, local consistency, and location data.
Content & Authority
Is there enough substantive material for AI systems to understand what the attorney actually knows?
We evaluate practice-area depth, authored content, LinkedIn, video, speaking, media, and topical authority.
Brand, Entity & Credentials
Is the attorney represented as one consistent professional identity across the web?
We evaluate name consistency, firm affiliation, education, awards, memberships, credentials, profile alignment, and third-party corroboration.
Knowledge Graph & Entity Recognition
Do AI and search systems recognize the attorney as a distinct professional entity?
We evaluate entity confidence, authoritative corroborating sources, knowledge-graph indicators, and identity conflicts.
AI Discovery
Does the attorney appear when a prospective client asks AI for help without supplying the attorney’s name?
This is where WAVI moves beyond branded visibility and measures actual recommendation discoverability.
More Than A Score
A WAVI Assessment does not Simply Tell You whether Visibility is Weak or Strong
It Tells you Why
For Every Major Issue, we Identify:
What We Found - Why it Matters - Which AI Platforms are Affected - What Should be Corrected - Who Should own the Fix - What Should Happen First
The result is a practical roadmap your internal marketing team, outside agency, web developer or trusted contractor can execute.
WAVI measures the problem. Your Team implements the solution. That distinction is important.
The Same Attorney Can Look Completely Different Across AI Platforms
One of the Most Important Findings in WAVI's Research is Platform Divergence
An attorney may appear relatively strong on one AI system and materially weaker on another even though the underlying website, credentials, reviews, and professional history are identical.
That means a one-platform “AI audit” can create a false sense of security.
WAVI compares the attorney across multiple platforms so firms can see where visibility is consistent and where it breaks down.
Anonymized New York Attorney - Actual WAVI Study Results.
Why WAVI is DIFFERENT
Independent Research
WAVI is not an SEO agency.
We do not sell advertising placements.
We do not promise AI rankings.
And we do not tell clients that one technical fix will suddenly make them visible everywhere.
Our role is different.
We provide an independent measurement of how AI systems currently understand an attorney’s professional identity and digital footprint.
Then we identify the highest-priority changes most likely to strengthen that visibility.
Measure first. Fix second. Rescan later.
That is the WAVI model.
Actionable Intelligence
Built for Your Existing Marketing Team
You do not have to replace your agency, web company, or internal marketing department to work with WAVI.
In fact, most firms should not.
WAVI provides the assessment and strategic roadmap.
Your existing team can implement the recommendations.
If you do not have an implementation partner, WAVI can help identify appropriate resources.
Progress Rescan
Measure the Improvement
AI visibility is not static.
Websites change. Directories change. AI systems change.
After priority recommendations have been implemented, WAVI can conduct a Progress Rescan to measure what improved, what remains unresolved, and where additional work is warranted.
Recommended timing:
90–120 days after implementation
Go Deeper
The Research Library
Book One: The Double Bias
Why AI Can't Find You, and Why It's Not Your Fault
Clients increasingly find attorneys by asking AI, and most women attorneys aren't in the answer. Drawing on WAVI's research, this book explains the two forces behind that gap. One is technical: websites that don't tell AI who you are. The other is systemic: a public record that has always documented women professionals less. It also shows why fixing only one isn't enough, and why the window to act is open now.
Best for: attorneys who want to understand the problem before deciding what to do.
The Trilogy of AI Search
How visibility is won and lost in the age of AI search.Three books that turn WAVI's research into plain-language guidance: why AI overlooks so many qualified women attorneys, what you can do about it, and what the profession can do together.
Book Two: The Visibility Playbook
A Women Attorney's Guide to Taking Control of How AI Sees You
The practical companion to The Double Bias. You'll start by checking for yourself what ChatGPT, Gemini, and Perplexity say about you, then learn what's behind each gap you find: your website, your directory and LinkedIn profiles, your public record, and your published work. It closes with a prioritized sequence of steps and a clear look at your options for getting the work done.
Best for: attorneys ready to act, and anyone briefing a marketing team or web developer.
Book Three: Rewriting the Record
How Women Attorneys Can Reclaim Their Place in the AI Future
Some parts of the gap can't be closed one attorney at a time. This book shows what bar associations, law firms, and professional organizations can do together, from organized events that document women attorneys in the public sources AI relies on, to the business case for firms investing in their women attorneys' visibility.
Best for: bar association leaders, managing partners, and anyone working on change across the profession.
Find Out How AI Sees You
You may already have the credentials.
You may already have the experience.
You may already have a strong website.
The question is whether AI systems can connect the evidence.
Law Firm / Marketing Team
Request an Assessment & Strategic Roadmap
Measure your visibility. Identify the gaps. Build the roadmap.
For the Individual Attorney